This is a pretty accurate representation of the kind of reaction I have to business emails that land in my inbox on a daily basis from generic email addresses such as Gmail and Hotmail. The unprofessionalism scares me and I am not alone!
Since anyone can create these generic email accounts, it becomes harder for customers and other businesses to trust such email addresses as legitimate business email accounts. If you want your customers and other businesses to take you seriously, then you need to start using a professional business email address, immediately.
1. First impressions matter!
A professional email address matters because it’s an extension of your brand. It's one of the vital details of your branding. A branded email shows the world that you are professional. A generic email may project inexperience – or even worse, raise doubts on whether you’re a real business. But when you use a branded email, your audience feels you’re here to stay and serious about your brand.
2. It promotes brand awareness!
Another benefit of using a branded email address is every time you send out an email, you’re promoting your own brand, not Gmail or Hotmail. It’s a valuable, cost-efficient way to market your brand without having to spend a lot of money. You’re never too small to start building your brand, and you can get started today with branding your email.
3. It's inexpensive and very easy to set up!
You can set up a branded email address with minimal effort through your domain name provider at reasonably low cost. You will already have a domain name for your website and the email is just an extension of that.